Storefront is a marketplace for merchants looking to set up pop-up shops instantly. Kwanso was their core development team in 2013.
Their goal was to look uncannily similar to Airbnb, with each listing accompanied by photos, homey descriptions, customer reviews and a calendar showing available dates and rates. We were to improve their search experience, listing pages and implement booking flow. Their bookings process was through a concierge and to scale their business, they wanted merchants to send proposal requests, negotiate with the shop owner and then eventually make payments.
The application was built in Ruby on Rails. There were two types of users - shop owners and merchants. We implemented the experience for both types of users to make a booking. Development was done with 2 developers over a period of around 6 months. Development was done in weekly sprints with close collaboration with the team in San Francisco.
They were growing fast and we had to keep up with that pace. It was a joy working on it.
- ARSLAN TAHIR, DEVELOPER, KWANSO
The experience started with merchant sending a proposal to a shop owner from the listing. Shop owner could review it and exchange messages with the merchant. After negotiation, merchant could revise their proposal request. Shop owner could then accept or reject the proposal. We implemented various payment methods, overhauled the listing pages and improved the search experience too.
As a result, more than 1,000 merchants used the platform to open up shop in New York and San Francisco, and generated $40 million in sales through those locations. After the first quarter of 2014, Storefront raised $7.3 million in funding. When Storefront expanded to cities like Paris and Amsterdam, it was later merged with Oui Open, their french competitor. Storefront went ahead and became the world’s leading online marketplace for renting short term retail space.
Storefront secured $7.3M in funding and generated $40 million in revenue