A concept application, that was showcased in CES 2019 by Whirlpool, demonstrating the IoT capabilities of their laundry and kitchen appliances. In late 2018, Whirlpool wanted to showcase the application in CES. These concept applications were supposed to demonstrate scheduling, tracking and pausing of appliances from the Whirlpool® app and like you were in the kitchen or laundry room.

What we've done

Mobile application for iOS and Android in React Native.

We've got work to do

Apico needed help with usability and information architecture of their product website, landing pages mobile and web applications. They had short “startup” deadlines and had experienced lackluster results from other design companies.

Their customer insights were ready for A/B testing. They were also rapidly growing and wanted to have a well documented visual guidelines for the product team to simplify onboarding and enhance visual consistency.

Level asked as to help

— Take their product look to the next level

— Fix UX issues in mobile and web application

— Match their bold vision to the look and experience of the product

— Provide a visual framework that will help the product team iterate faster

Creating a landing page with clear and targeted messaging was a crucial step in increasing conversions. Together with the Fortun team, we have compiled a new product page structure using the AIDA model and packed that in a nice cover 🙂