The companies who can execute more good ideas, more often, win over time. Repeating creativity is a huge challenge. The key is to develop an environment where creativity nourishes.
It’s where new ideas are welcomed. There is freedom to do mistakes. Innovation is applauded. Most of all, everyone is allowed to follow what they love.
It’s where people feel supported enough to take on challenges, instead of running away from them. A creative culture is the only process to repeat creativity.