Everybody wants to be on the winning side.
Some people don’t mind if they win or lose, as long as they don’t get hurt.
Some people don’t mind losing, so long as they get to play the game they want to play.
And then there are people who want to win, and win big, but ONLY if they somehow manage to improve the game overall.
Not just raise THEIR game, but raise THE game altogether. Even if when they’re losing, they seem to manage it.