Website Optimization: How to Drive Traffic to Your SaaS Product By Optimizing Your Website

May 13, 2022

People's everyday personal and professional life are growing increasingly reliant on technology, and this trend is unlikely to cease anytime soon.

As technology advances, the speed they expect to receive their answers increases.

Then, adding to all of that, the competition is tighter than ever in the SaaS market, making it difficult for businesses to stand out. New technological innovations eclipse the fundamentals we once relied upon to drive traffic and customers to our websites every day.

Therefore, while you may be familiar with fundamental SaaS optimization tactics, defeating your competitors may require going above and beyond. With that in mind, optimizing your SaaS website is your best bet.

This article explains the current standards for optimizing your website and offers you tips to succeed in this endeavor.

How Can Optimizing Your Website Help Drive Traffic to Your SaaS?

Consumers have turned to the internet to inform purchasing decisions and purchase products or services over the past decade.

Without optimizing your website and content, how many people search for keywords related to your business makes little difference: Your website will not appear in the search results. Nobody will notice your website or company, rendering all of your efforts wasted.

On the other hand, you place your business on the map by optimizing the search. You can consistently win new clients who have never heard of your enterprise by strategically positioning your firm.

Specifically, optimizing your website can help drive traffic due to the following reasons:

Provides a Better Customer Experience

Customer experience refers to your customers' holistic relationship with your business's many customer-facing departments, including customer success, customer support, and sales associates.

With a few clicks away from information, today's online visitors are more informed than ever. They have access to various technological tools to receive what and when they want in this day and age. As a result, consumers appreciate businesses that make visiting their websites as simple as possible.

Ultimately, the delivery of experiences that are easy, immediate, and tailored is what experience optimization often focuses on in this context of value-generating dynamics.

The most effective strategy for optimizing customer experience is understanding where your consumers come from and where they want to go. Companies can add levels to their existing customer experience to get closer to their customers' demands.

Search Engines Prioritize Optimized Websites

Businesses, large and small, are now heavily reliant on digital marketing. Thus, very few components of gaining new visitors are as crucial as ranking well on Google and other prominent search engines.

Increased internet traffic increases the likelihood of a sale, new client, or blog readership; thus, getting website traffic is crucial to reaching your goals. In this regard, SEO gives you more control over your website's visibility, traffic, and who discovers you online.

Search Engine Optimization gets defined as the process of optimizing websites and content so that they rank higher in Search Engine Result Pages (SERPs). This option gets referred to as an organic search strategy, and it has the potential to be extremely effective.

As a result, it typically recommends that businesses devote their time and, if appropriate, financial resources to increasing their organic traffic. Although it may take longer than advertising, the results are more long-lasting and lead to a greater number of conversions.

A Poorly Optimized Website Impacts All Other Strategies for Driving Traffic

A successful website is much more than just a visually appealing interface. Thus, it is essential to have a website that loads quickly, has great navigation, provides an excellent user experience, is recognizable on search engines, and accomplishes both online and offline objectives.

To run a SaaS business successfully, you need a unique solution that addresses a user's needs more effectively than existing products. However, all of your other efforts will be in vain if your website does not get created efficiently to support your goals and meet user experience concerns.

If your website is slow to load or difficult to navigate, looks terrible on mobile, is not crawled by search engines, or suffers from various other issues common to businesses with an online presence, you will fall short of your goals. Plus, your poor reputation will spread to your offline operations as well.

What Metrics Should You Pay Attention to When Optimizing Your Website to Drive Traffic?

Web performance metrics are nothing more than a collection of numbers that track the statistics of a website. For example, data such as visitor traffic, bounce rate, top viewed pages, and conversion rate are all important metrics.

With these figures, you may receive a real-time picture of the performance of your website. You must understand these metrics or data to meet the demands of today's rapidly growing generation of online users.

These metrics are most important to consider while optimizing your SaaS website include the following:

Page Load Times

Regarding SEO and conversions, page load times are major determinants.

Visitors to a website that takes an inordinate amount of time to load will almost certainly hit the "back" button and look for something else. In fact, 53% of visitors on a mobile device abandon a website if it takes longer than 3 seconds to load.

The term "page speed" or "page load time" refers to the time required to download web pages or media content from website hosting servers and show them on the requesting web browser. In simpler words, the page load time is the interval between clicking a link and the requesting browser displaying the complete contents of the online page.

Website performance, therefore, affects search engine results. How performance affects search engine results is determined by proprietary and undisclosed algorithms that consider crucial aspects such as page speed, user experience, website responsiveness, and a slew of other website performance indicators.

In the end, the fundamental principle for optimizing website performance is to start with page speed optimization. Keep in mind that plugins for performance optimization, server-side scripting, and final changes all have a negligible, although perceptible, effect on page speed and load times.

Mobile, Desktop, and Tablet Friendly

Without mobile optimization, a well-optimized desktop site and tons and tons of content are nothing.

With increasing consumers accessing websites via mobile devices, companies do not want to miss out on those possible conversions. Additionally, Google launched the mobile-first index, which indicates that if organizations prioritize mobile-friendliness, they may rank higher.

The most straightforward approach is responsive design. There are free and paid WordPress themes available for download. Many of them include responsive design functionality built-in, so you will not have to worry about putting additional code.

As mobile devices account for an increasing proportion of internet traffic, Google has moved its emphasis to optimized mobile-friendly websites. If your company fails to create a mobile-friendly website, your other organic search efforts may be in vain.

High-Quality Visual Content

Visual elements are necessary to convey a compelling digital story and establish a genuine connection with your audience.

There is a tremendous value in including graphic content on the website. While textual content enables companies to naturally combine keywords and generate additional information for search engines to index, the graphic content they offer to their site and elsewhere can increase that content.

Visuals boost content readability by 80% and help convey a point more effectively. Most importantly, images can boost user engagement and lower bounce rates.

Overall, great images improve article quality, which both search engines and readers will notice.

Images are often the cause of delayed website loading, so they require special attention. So learning about image sizing and compression will assist improve page speed.

You have three seconds to keep almost half your visitors on your page. If it takes more than three seconds to load, 40% will abandon it. 79% of unsatisfied buyers will not buy from the same site again. A long wait time for a user to reach your website will result in a higher bounce rate, lowering your page rank.

In this context, the key to optimizing images and other visual content is to select the most appropriate size without sacrificing quality. It is recommended that companies adjust the size of an image by resizing and compressing it; however, they must ensure that the image does not lose pixels or become distorted due to the process.


As technology continues to evolve exceedingly fast, whether you are a SaaS start-up or a well-established brand, the competition in the market is only becoming more fierce.

Optimizing your SaaS website is more than just attempting to rank for the most relevant keywords in your industry. Optimizing your SaaS website for long-term success requires planning for even the most unforeseen developments in the business. Optimization will also help you establish a solid foundation that will allow your site to continue to rank in search results.

Managing a SaaS business is considerable work on its own. Do not let your efforts be futile by falling into the pitfalls of a faulty website: Up your website optimization game today.

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