Building a Scalable E-Commerce & Club Platform with Ruby on Rails
How we helped Craftsman modernize and scale their digital platforms with seamless e-commerce and community features.
Project Overview
Craftsman, a legendary American brand in tools and home improvement, partnered with Kwanso to modernize and scale their digital platforms — craftsman.com and club.craftsman.com. Our team leveraged Ruby on Rails to deliver a seamless product catalog, a robust e-commerce module, and a vibrant online community experience for Craftsman's loyal customers.
Industry
- E-commerce
- Home Improvement
- Community Platforms
Technologies
- Ruby on Rails
- Spree Commerce
- Elasticsearch
- PostgreSQL & Redis
The Challenge
Craftsman needed a modern digital experience that combined e-commerce and community engagement. Their priorities included a fully functional Gear Shop inside club.craftsman.com, a scalable product catalog powered by APIs (Sears & Greenbox), smooth checkout and payment workflows, advanced filtering and search capabilities, and continuous maintenance to support high traffic and evolving customer needs.
Our Solution
E-Commerce Platform
Implemented Spree Commerce inside Craftsman Club for the Gear Shop with add to cart, checkout flow, order management, and coupon support.
Product Catalog & Search
Integrated with Sears APIs and Greenbox APIs to fetch categories, products, and prices in real time with custom filtering and Elasticsearch search.
Community Platform
Enhanced club.craftsman.com with user-generated content, blogs, discussions, and optimized CMS for marketing teams.
Key Features
Gear Shop E-Commerce
Complete shopping experience with cart, checkout, and payment processing.
Advanced Search
Elasticsearch-powered filtering and search for thousands of products.
Payment Integration
Secure Authorize.Net integration for smooth checkout experience.
Community Features
User-generated content, blogs, and discussions for DIY enthusiasts.
Scalable E-Commerce & Club Platform
How we helped Craftsman modernize and scale their digital platforms with seamless e-commerce and community features.
Website
The website of Craftsman's website
Impact
Project Stats
Key Learnings
Multi-Platform Integration is Complex
Building seamless experiences across multiple platforms requires careful API integration and data synchronization to ensure consistent user experience.
Community Features Drive Engagement
Combining e-commerce with community features creates a powerful ecosystem that increases customer loyalty and engagement beyond just transactions.
Scalability Requires Automation
Managing thousands of products and complex workflows requires automated systems and robust data management to maintain efficiency and accuracy.
Ready to Build Your E-Commerce Platform?
Let's discuss how we can help create a scalable e-commerce and community platform that drives customer engagement and business growth.